Rockstar Energy Poker
Directed by Johnathan Reid. With Tony Dunst, Lynn Gilmartin, Maria Ho, Matt Savage. This is a preview of World Poker Tour's WPT LAPC Rockstar Energy High Roller event that was filmed during season 16 at The Commerce Hotel & Casino in Commerce, California, February 27-28, 2018. This part of the episode premiered April 7, 2019 during the season 17 lineup on FOX Sports Regional Networks in the United States. Alex Foxen – a 26 year old Poker Pro who is well known in the international circuit – outlasted a tough field of 50 entrants to ship the prestigious L.A Poker Classic Rockstar Energy High Roller 2018. Several well known faces made the final table of the event including Sam Panzica, Maria Ho, Isaac Baron, Eli. Foxen’s victory in the LAPC Rockstar Energy High Roller came less than three months removed from his second-place finish in the Season XVI WPT Five Diamond World Poker Classic. In that record event, Foxen scored $1.134 million in prize money, but the victory eluded him. “It’s hard to imagine the heater that I’ve been on,” Foxen said.
Type | Energy drink |
---|---|
Manufacturer | Rockstar, Inc. (PepsiCo) |
Country of origin | United States |
Introduced | 2001; 19 years ago |
Flavor | 30 |
Variants | Carbonated, non-carbonated, and RTD coffee |
Website | RockstarEnergy.com |
Rockstar (stylized as ROCKST★R or ЯR) is an energy drink created in 2001,[1] which, as of 2009, had 14% of the US energy drink market.[2] Rockstar is based in Las Vegas. As of January 2013, Rockstar Energy Drink was available in more than 20 flavors and in more than 30 countries. In March 2020, PepsiCo announced it had agreed to acquire Rockstar for $3.85 billion.[3]
History[edit]
Founded in 2001 by Russ Weiner,[1] the son of conservative talkshow host Michael Savage.[4] Rockstar launched into what was the fastest-growing segment of the U.S. beverage market at the time, energy drinks.[5] In addition to featuring different ingredients, which it claimed were 'scientifically formulated to speed the recovery time of those who lead active and exhausting lifestyles—from athletes to rock stars,'[6] Rockstar sought to differentiate itself from the market leader, Red Bull, by using a 16 oz can size as opposed to Red Bull's 8 oz can, and by marketing itself as 'twice the size of Red Bull for the same price'[5]
By 2007, Rockstar was one of the top three energy drink brands in North America, with a 155% growth in sales in 2004,[7] reaching $48 million' Atlanta Journal-Constitution[8] and had sold over a billion cans.[9] It had 14% of the US energy drink market in 2008,[2] and as of 2009 was available in over 20 countries, in addition to the United States. Rockstar switched distributors from The Coca-Cola Company to PepsiCo in the summer of 2009.[10]
Production and distribution for the United Kingdom and Ireland was franchised to Irn Bru owners A.G. Barr until 2027.[11] though this was terminated in 2020 following the PepsiCo acquisition [12]
On 11 March 2020, PepsiCo announced it had agreed to acquire Rockstar Energy for $3.85 billion.[3] The transaction is expected to close in the first half of 2020.[13]
Boycott[edit]
Members of the LGBT community have supported a boycott because the company's founder and CEO is the son of controversial radio personality Michael Savage, and because its former CFO, Janet Weiner, is Savage's wife and also CFO of Savage Productions.[14][15] The boycott was motivated by allegations that Savage had made comments perceived to be homophobic, racist, and discriminatory.[16][17][18] In May 2009 San Francisco mayor Gavin Newsom returned a $25,000 donation which Rockstar had made to his 2010 re-election campaign.[15][19]
During an interview with the San Francisco Chronicle, Eric Jaye of the campaign, stated the money was returned because 'there was some statements made during (Weiner's) 1998 campaign in the GOP primary which conflicted with the mayor's position and we're returning the check,' he said.
In a later interview Weiner told SF Gate: 'I still wish Gavin well. I always will.' But he said that with the donation rejected, 'I'm taking this money and I'm donating it to charity. We're telling them to name a charity of their choosing, and if they don't want it, we'll donate it to Project Open Hand.'
Rockstar CFO Janet Weiner had stepped down from her role as CFO of Savage Productions 'as an apparent statement of solidarity with equality advocates' which had not been requested as part of the agreement.[20]
Rockstar, saying that the 'truthaboutrockstarenergydrink.com' domain name was registered and used in bad faith, obtained control of that site under a decision from the National Arbitration Forum.[21]
Contents[edit]
Rockstar products in the US have two levels of caffeine content - either 10 mg of caffeine per ounce, or 15 mg of caffeine per ounce. Rockstar Energy Drink Original contains 160 mg of caffeine per 16 ounce can, while the Rockstar Punched energy drink contain 240 mg of caffeine per 16 ounce can.
Besides caffeine and sugar, Rockstar Energy Drink contains a variety of herbs, including panax ginseng, ginkgo biloba, milk thistle extract, and guarana seed. The amount of guarana used to be higher, but 'after being criticized for including guarana once health concerns about the herb were publicized, the amount in the drink was significantly reduced.'[22] It also includes 1000 mg of taurine.[23]
Side effects[edit]
As with all energy drinks, Rockstar can cause jitteriness, anxiety, and high blood sugar levels. If mixed with alcohol, it may also mask the level of alcohol intoxication. There are no known side effects if used in moderation.[24][25]Several alcoholic versions of Rockstar are available in Canada; an alcoholic version in the US was discontinued in 2007, possibly in response to criticism that young people were confusing the alcoholic version with the regular one.[26]
Rockstar Original was named Worst Energy Drink by Men's Health magazine for having 280 calories due to 67.5 grams of sugar. Monster Energy Lo-Carb, with 20 calories, was suggested as a replacement.[27]
Rockstar has introduced a line of low calorie energy drinks that include electrolytes called Rockstar Recovery, partially in response to these concerns.
Sponsorship[edit]
Like its competitors Red Bull and Monster Energy, Rockstar sponsors a range of action sports and music events, including the Mayhem Festival, a metal and rock festival touring the United States in July and August; the Uproar Festival, a rock festival touring the United States in September and October; and the Lucas Oil Off Road Racing Series.[28] Both the Mayhem and Uproar events were discontinued in 2015.
Rockstar Energy Politics
Rockstar also sponsors a large number of action sports competitors, such as the Husqvarna factory motorcycle riders Gautier Paulin, Graham Jarvis and Pablo Quintanilla, motorcycle road racer Jorge Lorenzo (2011-2012), flat track rider Bryan Smith, rallycross drivers Tanner Foust and Scott Speed, off-road truck driver Rob MacCachren, and drifter Fredric Aasbø.
See also[edit]
References[edit]
- ^ abForbesRockstar, Inc.
- ^ abReuters, 20 February 2009, PepsiCo sees $650 million in snacks for women
- ^ abEisen, Amelia Lucas,Sara (11 March 2020). 'PepsiCo to acquire energy drink maker Rockstar Energy in a $3.85 billion deal'. CNBC. Retrieved 11 March 2020.
- ^'NEO-CONSERVATIVE HOST ONCE EMBRACED THE COUNTERCULTURE'. San Jose Mercury News. 25 July 2003. Archived from the original on 3 December 2003. Retrieved 21 October 2012.
- ^ abDay, Sherri (4 April 2004' 'Business; Energy Drinks Charm the Young and Caffeinated'The New York Times
- ^Grimes, William (23 May 2004, 'Just Browsing; Opening 13 Cans of Whoop'The New York Times
- ^Leith, Scott (29 May 2005} 'Coke gets in on hot energy drink market
- ^Martinex, Arlene (17 April 2004) 'Red Bull Is Determined to Defend Its Territory; The top energy- drink brand is taking action to protect its market share and trade name, including suing bars.'Los Angeles Times
- ^Caffell, Paul (22 May 2008) 'Rockstar the 5 million can brand in the UK.... and counting....' Fluidtrade
- ^Casey, Matt (19 February 2009). 'PepsiCo signs deal to distribute Rockstar via Pepsi bottlers'. Bevnet.com. Retrieved 7 May 2009.
- ^'Barr renews US energy drink deal'. 26 June 2012 – via www.bbc.com.
- ^'Rockstar terminates contract with AG Barr'. 24 June 2020 – via www.talkingretail.com.
- ^Caballero, Martin (11 March 2020). 'PepsiCo Acquires Rockstar Energy for $3.85 Billion'. Bevnet.
- ^Edge, 11 June 2009, Should You Boycott Rockstar?
- ^ abgaywired.com, 4 June 2009, Rockstar Demands Retraction from Gaywired
- ^Alternet, 10 June 2009, AlterNet Takes on Shock Jock Michael Savage and Gets Threatened With a Lawsuit
- ^'the truth about rockstar Berita Judi Remaja'.
- ^'Free Press Release Distribution - Newswire'. i-newswire.com.
- ^The Associated Press. 'Newsom campaign to return Rockstar CEO's donation'. San Diego Union-Tribune.
- ^'Rockstar Energy Drink CFO breaks ties with Savage Productions The Bilerico Project'. Bilerico.com. 17 July 2009. Retrieved 21 October 2012.
- ^'Decision'. Domains.adrforum.com. Retrieved 21 October 2012.
- ^legalzoom.com, The Story behind Rock Star Energy Drink
- ^rockstar69.com Original Rockstar Ingredients
- ^'Golden Gate [X]press : Energy Drinks More Dangerous than Efficient'. sfsu.edu.
- ^'Health Promotion Brown University '. www.brown.edu. Archived from the original on 16 June 2009.
- ^'Study finds dangers in energy drinks with booze, Golden gate X-press, 6 December 2007'. Archived from the original on 31 January 2008.
- ^http://eatthis.menshealth.com/slide/worst-energy-drink. Accessed: 2009-09-28. (Archived by WebCite at https://www.webcitation.org/5k8oKTuBV)
- ^'FMQB: Radio Industry News, Music Industry Updates, Nielsen Ratings, Music News and more!'. fmqb.com.
External links[edit]
You do not have to be a rock star to need this energy drink because we all need a little boost sometimes. Rockstar Energy Drink, which was released in 2001, is designed for people who lead active lifestyles and are rock stars in their own ways. It is best for athletes, performers, professionals, students, and anyone who leads an active lifestyle.
Since it has been introduced to the market, Rockstar Energy Drink gained its own followers and became one of the leading energy drink brand. Probably one of the reasons why people love it is because of the wide variety of flavors that the brand offers. It currently has more than twenty flavors and is available in more than thirty countries all over the globe.
Below are the latest Rockstar Energy prices.
Type | Size | Price |
---|---|---|
CVS | ||
Original | 16 oz. Can | $1.99 |
Punched Fruit Punch | 16 oz. Can | $1.99 |
Pure Zero Punched | 16 oz. Can | $1.99 |
Recovery Lemonade | 16 oz. Can | $1.99 |
Recovery Orange | 16 oz. Can | $1.99 |
Sugar Free | 16 oz. Can | $1.99 |
Kmart | ||
Original | 16 oz. Can | $1.99 |
Boom Whipped Orange | 16 oz. Can | $1.99 |
Lime Freeze | 16 oz. Can | $1.99 |
Pina Colada | 16 oz. Can | $1.99 |
Punched Fruit Punch | 16 oz. Can | $1.99 |
Pure Zero Punched | 16 oz. Can | $1.99 |
Pure Zero Silver Ice | 16 oz. Can | $1.99 |
Pure Zero Watermelon | 16 oz. Can | $1.99 |
Recovery Lemonade | 16 oz. Can | $1.99 |
Recovery Orange | 16 oz. Can | $1.99 |
Revolt Killer Black Cherry | 16 oz. Can | $1.99 |
Revolt Killer Citrus | 16 oz. Can | $1.99 |
Sugar Free | 16 oz. Can | $1.99 |
Zero Carb | 16 oz. Can | $1.99 |
Original | 4 x 16 oz. Can | $7.49 |
Punched Fruit Punch | 4 x 16 oz. Can | $7.49 |
Sugar Free | 4 x 16 oz. Can | $7.49 |
Target | ||
Original | 16 oz. Can | $1.59 |
Blackout | 16 oz. Can | $1.59 |
Punched Fruit Punch | 16 oz. Can | $1.59 |
Pure Zero Watermelon | 16 oz. Can | $1.59 |
Revolt Killer Black Cherry | 16 oz. Can | $1.59 |
Revolt Killer Grape | 16 oz. Can | $1.59 |
Zero Carbs | 16 oz. Can | $1.59 |
Walgreens | ||
Original | 16 oz. Can | $2.29 |
Punched Fruit Punch | 16 oz. Can | $2.29 |
Sugar Free | 16 oz. Can | $2.29 |
Walmart | ||
Original | 16 oz. Can | $1.50 |
Boom Whipped Strawberry | 16 oz. Can | $1.50 |
Punched Fruit Punch | 16 oz. Can | $1.50 |
Pure Zero Silver Ice | 16 oz. Can | $1.50 |
Pure Zero Watermelon | 16 oz. Can | $1.50 |
Recovery Lemonade | 16 oz. Can | $1.50 |
Revolt Killer Grape | 16 oz. Can | $1.50 |
Revolt Killer Citrus | 16 oz. Can | $1.50 |
Sugar Free | 16 oz. Can | $1.50 |
Zero Carb | 16 oz. Can | $1.50 |
Original | 4 x 16 oz. Can | $5.98 |
Punched Fruit Punch | 4 x 16 oz. Can | $5.98 |
Sugar Free | 4 x 16 oz. Can | $5.98 |
Rockstar Energy was founded by Russell Weiner in 1998. At that time, energy drinks were considered to be the fastest growing segment of the US beverage market. With the growing number of competitors, Weiner knew that he had to think of something to sell the product and differentiate Rockstar from the other energy drinks, especially the top selling Red Bull.
Aside from using different ingredients, which the brand claims to be “scientifically formulated to speed the recovery time of those who lead active and exhausting lifestyles”, Rockstar was released in a 16 ounce can size against the Red Bull’s 8 ounce can. It was also marketed to be the same price as Red Bull but for twice the size.
Their marketing strategy seemed to work as Rockstar was one of the top three energy drink brands in North America by 2007. The brand enjoyed a 155% increase in its sales from 2004, reaching about $48 million. By 2008, Rockstar had 14% of the energy drink market in the United States, and by 2009, it became available in more than 20 countries outside the US.
The Coca Cola Company was the distributor of Rockstar Energy drink until the summer of 2009. Then, Weiner decided to switch to PepsiCo.
Like other energy drinks, Rockstar Energy also sponsored a lot of action sports, motor sports and live music events. One event that Rockstar sponsored was the Mayhem Festival, which was a metal and rock festival touring the United States in July and August. It also supported the Uproar Festival, which was another rock festival touring the US in September and October. However, both festivals were discontinued in 2015.
Rockstar Energy Drink may be taken by those who live an active lifestyle, but like with other energy drinks, consumers must also consume responsibly. Excessive consumption can cause head aches, anxiety, nervousness, and high blood sugar levels. It should also not be mixed with alcohol as it can mask the level of alcohol intoxication.
Also, it should not be taken by children, pregnant or nursing women, as well as those who have a sensitivity to caffeine.
Rockstar Energy Pure Zero
Rockstar Energy Drink Flavors and Ingredients
Rockstar Energy Promo
As mentioned, there are more than twenty flavors that Rockstar currently offers. These flavors and variants, at least those that are offered in the US, have two levels of caffeine content. It can be either 10mg of caffeine per ounce or 15 mg of caffeine per ounce. The caffeine content of the Rockstart Energy Drink Original is 160 mg per 16 ounce can, while for the Rockstar Punched Energy Drink, it is 360 mg per 24 ounce can.
The two major ingredients of Rockstar Energy Drink are caffeine and sugar. Other ingredients include panax ginseng, ginkgo biloba, milk thistle extract, taurine, and guarana seed.
Below are the different flavors of Rockstar Energy Drink:
- Rockstar Original is designed for anyone who leads an active lifestyle – from athletes to rock stars. It is available in 8.4 ounce, 12 ounce, 16 ounce, and 24 ounce cans.
- Rockstar Sugar Free has zero sugar, zero carbs, and zero calories. It is available in 8.4 ounce, 12 ounce, 16 ounce, and 24 ounce cans.
- Rockstar Punched has a fruit punch flavor and the potent energy blend of Rockstar. It is available in 12 ounce, 16 ounce, and 24 ounce cans.
- Rockstar Pure Zero Silver Ice has zero calories and zero sugar. It is available in 12 ounce, 16 ounce, and 24 ounce cans.
- Rockstar Pure Zero Punched is the same as Rockstar Punched but with zero calories and zero sugar. It is available in 16 ounce, and 24 ounce cans.
- Rockstar Pure Zero Lemonade. This one is only available in 16 ounce cans.
- Rockstar Pure Zero Watermelon
- Rockstar Pure Zero Mango-Orange-Passionfruit
- Rockstar Blackout
- Rockstar Lime Freeze
- Rockstar Pina Colada
- Rockstar Boom! Whipped and Blended Strawberry
- Rockstar Boom! Whipped and Blended Orange
- Rockstar Juiced Passionfruit. This is made with real juice and is only available in 16 ounce cans.
- Rockstar Organic Energy Drink. This one has organic caffeine from organic green coffee beans and organic sugar. It is available in 15 ounce cans.
- Rockstar Organic Energy Drink Strawberry
- Rockstar Recovery Lemonade. This is a non-carbonated drink with only 10 calories per serving.
- Rockstar Recovery Orange
- Rockstar Zero Carb has zero sugar, zero carbs, and zero calories.
- Rockstar Jamaica Cooler has energy and electrolytes and is lightly carbonated.
- Rockstar Revolt Killer Citrus has 240 mg of caffeine per 16 ounce can.
- Rockstar Revolt Killer Grape
- Rockstar Revolt Killer Black Cherry